{"id":26163,"date":"2017-03-21T16:34:50","date_gmt":"2017-03-21T16:34:50","guid":{"rendered":"http:\/\/artisanfoodtrail.co.uk\/blog\/?p=26163"},"modified":"2023-02-27T17:34:25","modified_gmt":"2023-02-27T17:34:25","slug":"ife-2017-artisan-food-trail-visits-event","status":"publish","type":"post","link":"https:\/\/artisanfoodtrail.co.uk\/blog\/ife-2017-artisan-food-trail-visits-event\/","title":{"rendered":"IFE 2017: The Artisan Food Trail visits the event"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”0px||0px|” transparent_background=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||0px|” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/artisanfoodtrail.co.uk\/blog\/wp-content\/uploads\/2015\/03\/Main-Header.jpg” alt=”Main Header – The Artisan Food Trail” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ use_border_color=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ use_custom_gutter=”on” gutter_width=”2″ specialty=”on” parallax_method_1=”off” parallax_method_2=”off” _builder_version=”4.16″ custom_padding=”20px||0px|” transparent_background=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” global_colors_info=”{}”][et_pb_column type=”3_4″ specialty_columns=”3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner admin_label=”Row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_post_title author=”off” date=”off” comments=”off” featured_image=”off” _builder_version=”4.16″ title_font=”Arvo|on|||” title_text_color=”#853d01″ title_font_size=”30px” text_orientation=”center” custom_padding=”||0px|” use_border_color=”off” border_color=”#ffffff” border_style=”solid” parallax_effect=”off” global_colors_info=”{}”][\/et_pb_post_title][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_2,1_2″ admin_label=”Row” _builder_version=”4.16″ custom_padding=”0px|||” global_colors_info=”{}”][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/artisanfoodtrail.co.uk\/blog\/wp-content\/uploads\/2017\/03\/IFE-2017-logo-with-illustration-800px.jpg” alt=”IFE 2017 – The Artisan Food Trail” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” admin_label=”Main Image” _builder_version=”4.16″ custom_margin=”0px|||” animation=”off” sticky=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.5″ text_font_size=”15″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”110px|||” hover_enabled=”0″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]After The Artisan Food Trail<\/a> visited the\u00a0IFE 2017<\/a><\/strong>\u00a0trade event in London yesterday, we thought we\u2019d give a little report of the show\u00a0and tell you about why we go to a trade show as huge as this.<\/p>\n

It is very much an international event with food and drink companies coming to exhibit from the United Kingdom as well as overseas looking to find buyers and useful connections.[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=”Row” _builder_version=”4.16″ custom_padding=”0px|||” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.5″ text_font_size=”15″ custom_padding=”20px|||” hover_enabled=”0″ border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Why we visit<\/h2>\n

The Artisan Food Trail likes to attend for various reasons, the main one being that it gives us the opportunity to meet some of our members in person. It is good to chat face to face and to keep in touch with what they are doing in their businesses.
\nNot only that, it also gives us the chance to understand what else we can help them with, their goals and also to listen to any feedback they may have about The Artisan Food Trail.
\nWhile it is always nice to receive praise for what we do, we are receptive to constructive criticism too, as hard as it may be to hear. The Artisan Food Trail is not about standing still and we are always thinking about ways to improve and move ahead, our evolving website<\/a> being one of them.<\/p>\n

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Standing out against the big boys<\/h2>\n

The event is extremely diverse with companies big and small, all together. It sounds like it could be highly competitive. How could a micro business possibly stand out up against a larger company with lots more money behind it? However it had not deterred the sorts of businesses that we work with, entering into the arena, plus the event is reasonably set out to create areas for the smaller businesses to be together.<\/p>\n

As for standing out against the big boys, there are a few things a small business needs, to convince a buyer that they should be stocking them.<\/p>\n