[et_pb_section fb_built=”1″ admin_label=”Header Image” _builder_version=”4.14.7″ custom_padding=”0px||0px|” transparent_background=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” global_module=”28619″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||0px|” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/artisanfoodtrail.co.uk\/blog\/wp-content\/uploads\/2015\/03\/Main-Header.jpg” alt=”AFT Main Header” title_text=”Main Header” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ animation=”off” sticky=”off” border_style=”solid” always_center_on_mobile=”on” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ use_custom_gutter=”on” gutter_width=”2″ specialty=”on” parallax_method_1=”off” parallax_method_2=”off” _builder_version=”4.16″ custom_padding=”20px||0px|” transparent_background=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” global_colors_info=”{}”][et_pb_column type=”3_4″ specialty_columns=”3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner admin_label=”Intro” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_post_title author=”off” date=”off” comments=”off” featured_image=”off” _builder_version=”4.16″ title_font=”Arvo|on|||” title_text_color=”#853d01″ title_font_size=”30px” text_orientation=”center” custom_padding=”||0px|” use_border_color=”off” border_color=”#ffffff” border_style=”solid” parallax_effect=”off” global_colors_info=”{}”][\/et_pb_post_title][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_2,1_2″ admin_label=”Intro” _builder_version=”4.19.4″ custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/artisanfoodtrail.co.uk\/blog\/wp-content\/uploads\/2023\/01\/Awards-Lifespan.jpg” alt=”How long can you use an award \u2013 The Artisan Food Trail” title_text=”How long can you use an award” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Main Image” _builder_version=”4.19.4″ custom_margin=”0px|||” animation=”off” sticky=”off” border_style=”solid” always_center_on_mobile=”on” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ text_font_size=”16px” header_3_font=”|600|||||||” header_3_text_color=”#853d01″ header_3_font_size=”15px” border_style=”solid” global_colors_info=”{}”]<\/p>\n
Winning a food industry award is a huge accomplishment! It’s a significant recognition of your endeavours and can give your products a boost, but for how long can you use an award?<\/p>\n
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However, it’s important to keep in mind that the effectiveness of the award as a promotional tool will depend on the type of award and when it was given. For example, annual awards can be used for a full year after winning, while one-time awards may only be relevant for a few months.<\/p>\n
To maximise the impact of the award, you should use it to promote your products for at least a year after it was given. This will give you enough time to take advantage of the recognition and credibility that comes with the award, while also ensuring that the information you provide to customers is current.<\/p>\n
You can use the award in various ways to promote your products, such as displaying it on your website, including it in marketing materials, or mentioning it in social media posts. However, it’s important to be truthful and clear about the award, and never use it in a way that could be deceiving.<\/p>\n
[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=”Intro” _builder_version=”4.19.4″ global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ text_font_size=”15″ header_3_font=”|600|||||||” header_3_text_color=”#853d01″ header_3_font_size=”15px” border_style=”solid” global_colors_info=”{}”]<\/p>\n
An award typically has a validity period, which is determined by the organisation that issues the award and the time frame may vary depending on the type of award and the organisation. So, how long can you use an award? To find out, it is recommended that you refer to the guidelines established by the awarding organisation. That way, you\u2019ll be able figure out how an award can be used effectively within the intended timespan.<\/p>\n
It’s important to consider the prestige of the award. If it is a highly prestigious one that is well-known and respected within the industry, it can be used as a promotional tool for a longer period of time, such as a year or more. Similarly, if the award ceremony is an annual event, you can use the award as a promotional tool for the entire year until the next awards ceremony.<\/p>\n
On the other hand, if the award is less noteworthy or less well-known, or the award ceremony is less frequent, you may be able to use the award as a promotional tool for a shorter period of time, such as several months. Additionally, it’s important to consider the relevance of the award to the product being promoted. If the award is for a specific category, such as best artisanal cheese, it would be more relevant to promote the award for products that are cheese.<\/p>\n
Furthermore, it’s worth remembering that an award can serve as a valuable asset for your business, and should be leveraged accordingly. In addition to the traditional ways of promoting your product, you can also use the award to create a sense of exclusivity and rarity in the product. It can be used as a powerful tool to attract new customers and increase sales.<\/p>\n
[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=”Intro” _builder_version=”4.19.4″ custom_padding=”24px|24px|24px|24px|false|false” border_width_all=”1px” border_color_all=”#853d01″ global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ header_2_line_height=”1.3em” header_3_text_align=”center” border_style=”solid” global_colors_info=”{}”]<\/p>\n
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It’s also important to remember that winning a food industry award<\/a> is not the only way to promote your brand, and it’s important to have a diverse marketing strategy. While an award can be a powerful tool to help attract new customers, it’s important to also focus on other marketing efforts such as building a strong online presence, engaging with customers on social media, and developing a strong brand story.<\/p>\n A strong online presence is crucial in today’s digital age. Having a well-designed website and active social media accounts can help you reach a wider audience and attract new customers. Additionally, engaging with customers on social media can help you build a strong relationship with them, and get valuable feedback about your products.<\/p>\n Developing a strong brand story is also important. Having a clear and compelling brand story can help you stand out from the competition and create a deeper connection with your customers. It can also help customers understand the unique value of your products, and why they should choose your brand over others.<\/p>\n Finally, it’s essential to continue to innovate and improve your products to ensure that you stay competitive in the industry. Keeping up with industry trends and customer needs can help you stay ahead of the competition and attract new customers. This could involve researching new ingredients or technologies, experimenting with new recipes or designs, or launching new products.<\/p>\n [\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=”Intro” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ text_font_size=”15″ header_3_font=”|600|||||||” header_3_text_color=”#853d01″ header_3_font_size=”15px” border_style=”solid” global_colors_info=”{}”]<\/p>\n To wrap up, an award can be a great way to gain recognition and credibility for your business, but it’s important to use it wisely and for a limited time. Remember to review its relevance periodically and stop using it if it has passed its best before date.<\/p>\n [\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=”Divider” _builder_version=”4.17.3″ custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider divider_weight=”4px” _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=”Sign Off” _builder_version=”4.17.3″ custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ text_font=”Arvo||||||||” text_font_size=”16px” header_3_font=”|600|||||||” header_3_text_color=”#853d01″ header_3_font_size=”15px” custom_padding=”|15px||15px|false|false” border_style=”solid” global_colors_info=”{}”]<\/p>\n We understand how important it is to have a strong online presence and clear branding. Our experience in the fields of graphic design, website design<\/a> and digital marketing<\/a> could help to make your business a sucess. Contact<\/a> us to discuss your requirements.<\/p>\nBuild your online presence<\/h3>\n
Develop your brand story<\/h3>\n
Keep innovating<\/h3>\n