Everyone’s using it and it’s a great way to get your message across to your customers – tell people about your latest produce, your offers, which market you’ll be at this weekend, what foodie festival you’re attending and a whole lot more. Best of all, it can be a totally free marketing tool for your business allowing you to interact directly with your customers.

But remember, social media does need to be approached with some sensitivity if you’re using it to promote your business.

Everything that you publish on Facebook, Twitter or other social media platforms is telling people about your business and how you conduct your business. It needs to be fun, but it should always be professional and be helping to build your brand.

Everyone is different. Some people easily pick-up how to interact with their customers. Some just give up at the first hurdle – how many producers’ twitter streams have you seem with an excited, ‘I’ve joined twitter’ message and nothing more?

Social media isn’t necessarily your route to your fortune, but used in the right way, will help you build awareness of your products and a friendly additional marketing team of followers who are only too happy to help you get your products in front of other people like themselves.

We’ve been working in social media since 2006 and have been training businesses small and large how to get the most from it since 2010. We are able to offer help and advice on setting up your campaigns, can help with content, give you some 1-2-1 training (or group training) and even manage your social media for you, if you’d prefer to get on with the stuff you do best.

If you would like to find out more about how The Artisan Food Trail can help, get in touch.