How long can a food industry award be used for?

Winning a food industry award is a huge accomplishment! It’s a significant recognition of your endeavours and can give your products a boost, but for how long can you use an award?

However, it’s important to keep in mind that the effectiveness of the award as a promotional tool will depend on the type of award and when it was given. For example, annual awards can be used for a full year after winning, while one-time awards may only be relevant for a few months.

How long can you use an award to promote your products?

To maximise the impact of the award, you should use it to promote your products for at least a year after it was given. This will give you enough time to take advantage of the recognition and credibility that comes with the award, while also ensuring that the information you provide to customers is current.

You can use the award in various ways to promote your products, such as displaying it on your website, including it in marketing materials, or mentioning it in social media posts. However, it’s important to be truthful and clear about the award, and never use it in a way that could be deceiving.

Check the validity period of your award

An award typically has a validity period, which is determined by the organisation that issues the award and the time frame may vary depending on the type of award and the organisation. So, how long can you use an award? To find out, it is recommended that you refer to the guidelines established by the awarding organisation. That way, you’ll be able figure out how an award can be used effectively within the intended timespan.

Consider an award’s notability and relevance

It’s important to consider the prestige of the award. If it is a highly prestigious one that is well-known and respected within the industry, it can be used as a promotional tool for a longer period of time, such as a year or more. Similarly, if the award ceremony is an annual event, you can use the award as a promotional tool for the entire year until the next awards ceremony.

On the other hand, if the award is less noteworthy or less well-known, or the award ceremony is less frequent, you may be able to use the award as a promotional tool for a shorter period of time, such as several months. Additionally, it’s important to consider the relevance of the award to the product being promoted. If the award is for a specific category, such as best artisanal cheese, it would be more relevant to promote the award for products that are cheese.

Could the award signify top drawer status?

Furthermore, it’s worth remembering that an award can serve as a valuable asset for your business, and should be leveraged accordingly. In addition to the traditional ways of promoting your product, you can also use the award to create a sense of exclusivity and rarity in the product. It can be used as a powerful tool to attract new customers and increase sales.

To wrap up, an award can be a great way to gain recognition and credibility for your business, but it’s important to use it wisely and for a limited time. Remember to review its relevance periodically and stop using it if it has passed its best before date.

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Another way to receive affordable sustained year-round promotion and awareness for your food business, is to become a member of The Artisan Food Trail.

Our online application process is simple and we’ll respond within a matter of days to get your membership started.