The House of Coffee collaboration adds beans to new beer
This is a good example of thinking outside the box (or beyond the coffee bean) when it comes to diversifying in business. The House of Coffee could have simply stuck to the normal routes and chose to just pursue the cafés market but this was an opportunity not to be missed.
The coffee beans are exposed to the Indian monsoon rain and wind for around three to four months which causes the beans to swell and lose their original acidity.
The resulting flavour profile has a practically neutral pH balance giving a blend which is heavy bodied, pungent, and often described as dry with a musty, chocolatey aroma and notes of spice and nuts.
“When Jon approached us to discuss the beer, we thought it was a great idea and were keen to get involved. Jon explained to us that whole coffee beans are placed directly into each cask of beer and left to infuse for up to three weeks before being opened and served. After a little consideration, we have advised Jon to use the Monsoon Malabar bean from India”.
Launch event
The Coffee House Porter will be launched on 15th September 2018, from 10am at the brewery where there’ll be four of different combinations of the beer for customers to try and provide feedback on.
Nick provided the brewery with both lightly and heavily roasted beans and for the first brew they’ve experimented with different blends and quantities.
The House of Coffee will be at the event from 1pm – 8pm to discuss all things coffee as well as giving visitors the chance to buy some Monsoon Malabar for themselves.
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